Ready to Publish
Ready to Publish
Keywords
Marketing Strategies
Digital Marketing
SEO
URL
https://www.martynbromley.com/
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- Introduction: The role of digital marketing in growing a coaching business
- Developing a comprehensive digital marketing strategy
- Setting SMART marketing goals
- Creating buyer personas for targeted marketing
- Content marketing for coaches
- Developing a content strategy
- Creating and promoting valuable content
- Search Engine Optimization (SEO) for coaches
- On-page and off-page SEO techniques
- Local SEO for coaches with a geographic focus
- Email marketing best practices
- Building and segmenting your email list
- Creating engaging email campaigns
- Social media marketing for coaches
- Choosing the right platforms for your audience
- Creating a social media content calendar
- Paid advertising strategies
- Google Ads for coaches
- Social media advertising (Facebook, Instagram, LinkedIn)
- Video marketing for coaches
- Creating engaging video content
- Leveraging YouTube and IGTV for business growth
- Podcast marketing
- Starting and growing a coaching podcast
- Being a guest on relevant podcasts
- Influencer marketing and collaborations
- Identifying and partnering with micro-influencers in your niche
- Creating mutually beneficial partnerships
- Marketing automation for coaches
- Implementing marketing automation tools
- Creating automated marketing funnels
- Analyzing and optimizing your digital marketing efforts
- Key performance indicators for digital marketing
- Using data to refine your marketing strategy
I've created comprehensive outlines for "Ultimate Guide" articles based on your six pillar topics. Each outline is structured to serve as a framework for an in-depth, authoritative piece of content, with individual bullet points that can be developed into separate, interlinked sub-articles.
Here's how you can use these outlines effectively:
- Start by creating the main "Ultimate Guide" article for each pillar topic. This should be a comprehensive overview that touches on all the main points in the outline.
- For each bullet point, create a separate, more detailed article. For example, under "Authority Writing for Coaches," you could create articles like "How to Find Your Authentic Voice as a Coach" or "SEO Basics for Coaches: A Beginner's Guide."
- In your main "Ultimate Guide" article, link to these sub-articles where relevant. This creates a web of interlinked content that's great for SEO and user experience.
- As you create these articles, look for opportunities to cross-link between different pillar topics. For instance, an article about "Creating Compelling Sales Pages" under the "Strategic Offer Creation" pillar could link to relevant articles in the "Digital Marketing Strategies" pillar.
- Use these outlines to plan your content calendar. You could potentially have months of content planned out just from these outlines.
- Remember to update your main "Ultimate Guide" articles periodically as you add new sub-articles or as information changes in your industry.
This approach will help you create a robust, interconnected body of work that demonstrates your expertise and provides immense value to your audience.
Would you like me to expand on any specific section of these outlines? Or perhaps you'd like some ideas on how to prioritize which articles to write first?